Integrating the malt value chain
A complete approach to malting barley procurement must take into account these six key areas — which implies good knowledge and prior in-depth analysis of local contexts — and deploy pragmatic, multi-faceted solutions keyed to situations and customer needs in each region.
In the final analysis, for Malteurop there is no single procurement chain, but rather different models of origination and supply of malting barley — models which are modular and scalable to accompany markets and brewers.
At Malteurop these models encourage, wherever possible, the use of local resources and direct relations with growers, in a perspective of sustainability.
In regions that are insufficient producers of suitable barley, Malteurop organizes and secures the necessary procurement flows, adapting to local contexts and the specific needs of brewers.
Certain countries are structurally in deficit since they consume beer yet produce little or no barley.
Malting consists in causing the grain to germinate and set in motion the transformation undergone naturally by the plant during its growth, and then halting that transformation more or less rapidly depending on the characteristics desired.
The term “whisky” refers to any alcohol distilled from fermented grains, whether or not the grain is malted.
Barley is especially well suited to malting operations and meets brewers’ needs and expectations. During the different stages of fabrication of malt and beer, the grain is capable of synthesizing and rapidly activating an enzymatic complex.
To adapt as well as possible to the expectations and imperatives of brewers and respond to the varied demands of a diversified international clientele, Malteurop offers several modes of commercial collaboration, as well as consulting, engineering, and training services.
Working together: Malteurop also puts that philosophy into practice with its own suppliers, seed producers-breeders, storage operators, and carriers. For in fact all of them make important contributions to the proper operation of the barley value chain, in particular as regards traceability and food safety.
